
In 1953, the major newspapers reported on the sweeping trend in men's fashion across all the towns of Britain, towards what was termed the New Edwardian look. However the working class Edwardian style had been on the street since at least 1951, because the style had been created on the street by the street and by working class teenagers and not by Saville Row or the fashion designers.
The name "Teddy Boy", was not officially born until September 23rd 1953 when a Daily Express newspaper headline shortened Edward to Teddy and coined the term 'Teddy Boy'. Nevertheless, it is also known that a number of girlfriends of working class Edwardian's were referring to them as Teddy Boys well before the Daily Express used its media power to officially christen Edwardian's into Teddy Boys.